Thursday, May 28, 2009

Summer Vaca Alternatives

Tourism boards are eating up the opportunity to stimulate the local weekend getaway. I read today in the AMNY of course that the NJ tourism board is opening up a pop-up store in Union Square to act as a little travel agent...not as creative however as what Pennsylvania has done with PAstories. This campaign actually peaked my interest with an ad on the Long Island Railroad. I tried to keep reminding myself to check this out until again I saw a NY double decker bus wrap promoting the series. Didn't realize it was a tourist campaign until recently.

The webisodes boarderlined with my attention span but love the production quality and the main character is adorable! And have to give PA props for a really creative attempt at getting people to visit PA.

http://pastories.com/