Wednesday, April 29, 2009

The art of the Print Ad


Sometimes we advertisers forget the beauty of what a print ad can communicate. Ads like this remind of why I wanted to go into advertising in the first place. Art + brand = ad

Thursday, April 23, 2009

I LEGO NY!


Artist Christoph Niemann's interpretation of NY, through Legos!
http://tinyurl.com/cpn6p9

Thursday, April 16, 2009

The Answer to Pets in the City

Facebook has a great way of really choosing advertising that fits the demographic of the user. Somehow it must have tracked that I sent Happy Birthday Wishes to my friend's dog and hence put this ad on the sidebar.

I checked out PetaPotty and it's pretty revolutionary. Maybe one day when I get a dog I'll get him a little grass patch to make him feel like he lives in suburbia and can pee on grass instead of streets.

The "Lifestyle" video is pretty funny too:

http://www.petapotty.com/PETaPOTTY60sec.mov


Interesting choice of music.

Tuesday, April 14, 2009

Roll out the Oats Continues

A few weeks ago Hosea + Nicki former Top Chef contestants were in the Flatiron plaza doing a cooking demo. Upon our arrival we found that the whole event was taken over by Quaker Oats. Thinking it over, I recalled one of the Quick Fire Challenges of the past season was to make something using Quaker Oats. Magnificent product placement and integration, however I don't know how applicable Oatmeal is to a culinary competition. The Oats demo that day was some oat/granola poached pear dessert. Booths were also set up where Oat event staff was preparing smoothies [with oats in them] for everyone. The catch however was that you had to blend your own by using a stationary bicycle. All of course while the Oat event staff cheered you on screaming 'Go Humans Go!!'

Corny or clever I ask myself?

I'm gonna go with clever and here's why.
1. The idea behind this whole campaign is that the oats give you energy and nutrients
2. Smoothies are a great form of energy
3. Riding a bike relates to the whole exercise, energy component
4. The event staff borderlines corny, but they are verbally re-inforcing the message
5. The user Oat experience hits multiple levels of interaction and engagement which in turn...
6. Creates a positive brand experience, retention and hopefully loyalty

A bold move to align your brand with Top Chef, I'm interested to see who else will follow suit.