Tuesday, February 10, 2009

Update on Coffee Wars

For all of you who come to me for my knowledge of the coffee industry here are some updates.

Dunkin' Donuts Waffle Egg sandwich...interesting. I think they are the only ones to have waffles on a fast food breakfast menu so thats originial. But according to my trusted food blogging site Serious Eats there is no comparison to the McDonald's McGriddle.

An unlikely partnership, McDonald's new McCafe and NYC Fashion Week. What are they saying here, our coffee is good enough for Ana Wintour and the Olsen Twins? I think their strategy is to hit the tabloid obsessed women who will find stalker-like like pictures of high fashion sipping on McDonald's lattes. Aren't most models automatically programed to have gag reflexes at the site of the McDonalds logo? Full story on AdAge

And rounding out this editions update is according to a WSJ article, Starbucks is telling its baristas to really communicate the affordable nature of their products. They have also concocted a breakfast special for under $3.95. Ohh Starbucks not sure if you will ever be able to play with the big kids.

1 comment:

Colleen said...

I think the lure of being "elite" will still come back to be Starbucks' downfall. I've been way more into anything DD since we got back from college (Starbucks was so close, it was default). Never really jumped on the McD's bandwagon though. Maybe I should?