Thursday, January 8, 2009

Dunkin takes the lead!


Just saw the new commercials Dunkin' Donuts are 'out to launch' on MediaPost.com

They are going with a new slogan 'You Kin' Do It' and I really like it! The ads stay true to this notion of we are the coffee of the American people. We keep the hard working, goal setting people of America running. I really like the runaway bike, that woman cracks me up. Also, really nice product shot on the last one. Also I read somewhere that its always important for brands to appear busy. Meaning don't go away for too long because people may forget about you. Well DD is definitely busy and probably running some really interesting production costs with all these new commercials. But best of all no more big bad bully to poor Starbucks. Hopefully they've made their point in the taste test spots.

See the ads here, here, here, here and here.

1 comment:

Colleen said...

Yeah, I like the new image that DD is trying to create for itself too, but mainly because it involves purple in the logo ;) I kid...or I 'kin haha. You gotta do a post about Julia's last twitter (as of 9:45am on 1/15) about VIRGIN BEING REPLACED BY FOREVER 21! Good lord, you know that it's a recession when a cheap clothing store replaces a Times Square legend...