It's official the war is on!
I remember one of the only things I learned from my dinosaur of an advertising professor that you can only go head to head against another brand if you are #1 and #2 in the market. I remember citing the old Six Flags vs. Great Adventure ads. I really haven't seen such ruthless call outs in awhile, so exciting!!
Dunkin' Donuts' new ad campaign, touts its coffee having beaten Starbucks decisively in an independently conducted double-blind taste test. I'm curious about how they can legally claim the results but who cares!!
I also love the commercial, it's kinda like the working class coffee of the American People...[insert political comparison of Obama is like DD and McCain is like Starbucks, a burnt old flavor that no one likes, pays too much for and is on it's way out pretty soon].
Check out their new website