Thursday, May 28, 2009

Summer Vaca Alternatives

Tourism boards are eating up the opportunity to stimulate the local weekend getaway. I read today in the AMNY of course that the NJ tourism board is opening up a pop-up store in Union Square to act as a little travel agent...not as creative however as what Pennsylvania has done with PAstories. This campaign actually peaked my interest with an ad on the Long Island Railroad. I tried to keep reminding myself to check this out until again I saw a NY double decker bus wrap promoting the series. Didn't realize it was a tourist campaign until recently.

The webisodes boarderlined with my attention span but love the production quality and the main character is adorable! And have to give PA props for a really creative attempt at getting people to visit PA.

http://pastories.com/

Wednesday, April 29, 2009

The art of the Print Ad


Sometimes we advertisers forget the beauty of what a print ad can communicate. Ads like this remind of why I wanted to go into advertising in the first place. Art + brand = ad

Thursday, April 23, 2009

I LEGO NY!


Artist Christoph Niemann's interpretation of NY, through Legos!
http://tinyurl.com/cpn6p9

Thursday, April 16, 2009

The Answer to Pets in the City

Facebook has a great way of really choosing advertising that fits the demographic of the user. Somehow it must have tracked that I sent Happy Birthday Wishes to my friend's dog and hence put this ad on the sidebar.

I checked out PetaPotty and it's pretty revolutionary. Maybe one day when I get a dog I'll get him a little grass patch to make him feel like he lives in suburbia and can pee on grass instead of streets.

The "Lifestyle" video is pretty funny too:

http://www.petapotty.com/PETaPOTTY60sec.mov


Interesting choice of music.

Tuesday, April 14, 2009

Roll out the Oats Continues

A few weeks ago Hosea + Nicki former Top Chef contestants were in the Flatiron plaza doing a cooking demo. Upon our arrival we found that the whole event was taken over by Quaker Oats. Thinking it over, I recalled one of the Quick Fire Challenges of the past season was to make something using Quaker Oats. Magnificent product placement and integration, however I don't know how applicable Oatmeal is to a culinary competition. The Oats demo that day was some oat/granola poached pear dessert. Booths were also set up where Oat event staff was preparing smoothies [with oats in them] for everyone. The catch however was that you had to blend your own by using a stationary bicycle. All of course while the Oat event staff cheered you on screaming 'Go Humans Go!!'

Corny or clever I ask myself?

I'm gonna go with clever and here's why.
1. The idea behind this whole campaign is that the oats give you energy and nutrients
2. Smoothies are a great form of energy
3. Riding a bike relates to the whole exercise, energy component
4. The event staff borderlines corny, but they are verbally re-inforcing the message
5. The user Oat experience hits multiple levels of interaction and engagement which in turn...
6. Creates a positive brand experience, retention and hopefully loyalty

A bold move to align your brand with Top Chef, I'm interested to see who else will follow suit.

Monday, March 30, 2009

Battle of the Bacon!


As I follow a lot of the food bloggers I've been noticing this really strong niche market of people obsessed with bacon. Bacon t-shirts to bacon alarm clocks that actually cook your bacon.

I was lucky enough to make it into the Bacon Takedown in Williamsburg this weekend. Held in the German Medieval times like beer garden of Radegast Beer Hall: the mood was set for battle. And battle we were ready for after standing in line for an hour but patience always a virtue, we made it! I heard the contestants were to prepare food for 300 so my anxiety dropped a bit.

There were 30 different bacon concoctions. Highlights included, bacon bourbon ice cream, deep fried bacon in panko breadcrumbs with pickles, homemade apple pie infused bacon, bacon cupcakes, bacon blitz [play off of a potato skin]. Hopefully they'll post winners and recipes!

Julia and I ask, "Where's the Bacon?!!"

Just when I thought the battle was over there was a little Medieval times reenactment in my stomach last night with tiny little lancers grasping onto my arteries.

But it was worth it!

Really fantastic event and hopefully they'll be more to come from http://chili-takedown.com/.

Monday, March 16, 2009

Mets Meets Meyers and other Upgrades


Wow so much chatter about the new Citifield and the dawn of the Mets opening season! I'm trying to formulate an opinion on how I feel about the ticket hikes and the new food court.

Okay ticket hikes suck. Most importantly you loose the true fans to business executives taking their out-of-town clients out for a night. Tickets are ranging from $11-$280 depending on location and who it's against. Big games between our rival Phillies will cost between $60-$84.

Now here's the flip side. WE GET DANNY MEYERS! The great Danny Myers of Tabla, Gramercy Tavern, Union Square Café, Eleven Madison Park and his latest venture, Blue Smoke and of course the Shake Shack!

As a self-proclaimed foodie I can't help but support the hike in tickets knowing that a portion of that is going to upkeep of the following:

Blue Smoke: the pioneer of urban ’cue, Blue Smoke will offer mouthwatering real pit barbecue (Highlights: Pulled Pork Sandwich and Kansas City Ribs)

Shake Shack: the enormously popular hamburger and hot dog stand that made a splash with its original location in Madison Square Park will griddle up game day favorites (Highlights: ShackBurger and Shack-Cago Dog)

Taquería (name TBD): this new concept will feature authentic tacos

Pop Fries: this frites stand will serve freshly-cut, Belgian-style fries with a variety of dipping sauces

Does this make me less of a Mets fan? Of course I'm in it for the great American sport but when you couple that with some find food establishments I'm forced to re-examine my priorities. And I feel like I've paid WAYYYyyy more money to go to concerts at MSG which is on it's way to de-sheveled-ville.

Another argument to be made is, "What happened to the peanuts, cracker jacks and hot dogs?" Last year I found myself taking a hot dog over the sausage a pepper sandwiches. Baseball and hot dogs are like peanut butter and jelly.

Time will tell how fans embrace these new upgrades, but for now I'm going to ride the Danny Meyers hype a little longer.